“Seeing Store Shelves Through Senior Eyes”
I really enjoyed this article, “Seeing Store Shelves Through Senior Eyes,” in the Wall Street Journal, September 14, 2009 [subscription required – or click here for a back door – click the top search...
View ArticleGreat Market Segmentation Example – 5 Hour Energy Drink
When I teach segmentation and targeting this week, 5-hour ENERGY will be one of my examples. Many of our students are familiar with this or similar products that help them stay awake and focused....
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